What You Get
Complete Performance Review
Frame-by-frame analysis of your media appearance using the proven IMPACT framework that evaluates every aspect of your performance.
Written Report with Specific Recommendations
3-5 page detailed analysis with moment-by-moment feedback and actionable improvements you can implement immediately.
Journalist’s Inside Perspective
Understand what reporters are really looking for and how your message actually comes across to media professionals.
Professional Turnaround
Initial feedback within 48 hours, complete written analysis within 72 hours of submission.
Why Media Analysis Works
You Can’t See Your Own Blind Spots
What feels natural to you might undermine your credibility with journalists. Professional analysis reveals the gaps between your intentions and your impact.
Small Changes Create Big Results
Minor adjustments in your approach, timing, or delivery can dramatically improve how your message lands with both reporters and audiences.
Prepare for Your Next Opportunity
Don’t wait until after a poor performance to improve. Get objective feedback that prepares you for your next high-stakes appearance.
our services
Perfect for…
Executives who want real feedback on recent interviewsÂ
Anyone who wants to know how they really come across in media situations
Thought leaders building media presence and credibility
Professionals preparing for upcoming high-stakes appearances
How it works
1. Submit Your Appearance
Send a link or file of your interview, podcast, presentation, or press conference.
2. Expert Analysis
I review your performance using the comprehensive IMPACT framework covering message delivery, presence, and audience connection.
3. Receive Detailed Feedback
Get your written analysis with specific recommendations and follow-up support.
Intro
About James A. Brown
Former national journalist who knows what works on both sides of the microphone
- Hosted USA TODAY’s “The Excerpt” podcast with 40-60K daily downloads
- Award-winning reporter covering high-stakes situations
- 15+ years conducting interviews and analyzing media performance
- Crisis communications expert for government and corporate clients
“I know what journalists are looking for because I was one. I know what makes interviews successful because I’ve conducted hundreds of them.”
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