Internal Influence System
Turn Chaos into Clarity, Resistance into Action, and Messages into Results
Do employees ignore your company-wide emails?
Are leadership messages misinterpreted or forgotten?
Is change communication met with resistance and confusion?
The Problem
Why This Course?
Your Team Deserves Better
- Clarity That Cuts Through: Ditch jargon and confusion with the 3-Step Clarity Formula—say less, impact more.
- Stories That Stick: Turn dry updates into compelling narratives with the one clear message.
- Action, Not Pushback: Drive results with the Internal Call-to-Action Formula—aligns workforces without fights.
- Lasting Influence: Build a system that embeds trust and alignment, scalable from 10 to 10,000.
Your Leadership is Only as Strong as Your Message.
What’s in the course
Why Internal Comms Fail (and How to Fix It) – Kill the 5 Silent Killers.
The What-The Why and The How – Make every message hit home.
Message Clarity: Say Less, Impact More – Precision that moves mountains.
Multi-Channel Messaging – Nail the right format, every time.
Drive Action Without Pushback – Motivate, don’t dictate.
Crisis Communications – Own the narrative when chaos strikes.
Leading Change Without Losing Trust – Keep morale high through shifts.
Building a Long-Term Influence System – Embed clarity in your culture.
Storytelling Triangle Approach – Share info without overwhelming.
Who is this for?
Managers & Leaders: Tired of repeating yourself or fighting resistance.
Comms & HR Pros: Ready to professionalize internal messaging.
Executives: Needing a team that’s aligned, engaged, and acting—yesterday.
Organizations: From startups to cities, if you’ve got 10+ people, this scales.
Industries: Corporate, government, media, nonprofits—anywhere teams need clarity.
Looking for Enterprise Solutions?
Discover our comprehensive enterprise and leadership team packages designed for larger organizations
Our Founder
Meet James Brown: Your Guide to Clear, Impactful Communication
For over two decades, James Brown has been at the forefront of media, messaging, and leadership communication. As an award-winning public radio reporter, speechwriter, and media strategist, James has worked with executives, public figures, and organizations to refine their messaging, master internal communication, and eliminate confusion.
- Former NPR reporter & USA TODAY podcast host—deep expertise in storytelling and message clarity.
- Speechwriter & crisis communication strategist—helping leaders navigate high-stakes messaging.
- Corporate & public sector experience—trusted by executives, government officials, and business leaders.
Through The Modern Fire, James now equips leaders with the frameworks they need to build trust, engage teams, and lead with clarity. His signature Clarity Check & Storytelling Triangle frameworks have helped organizations eliminate jargon, align teams, and drive real action through clear, compelling messaging.
When communication is clear, teams move faster, leaders inspire action, and organizations thrive.
Proof it works
Unlike generic leadership or communication courses, this is a full influence system designed for corporate teams.
✔ Designed for Real-World Internal Communication – Not just theory, but actionable messaging frameworks.
✔ Multi-Format Learning – Written guides, live training, video lessons, and interactive exercises.
✔ Enterprise & Team Licenses Available – Get your whole team trained on messaging mastery.
Want That Uplift?
Pricing & packages
Invest in Clarity. Elevate Your Leadership. Transform Your Organization
Choose the training format that best fits your team’s needs—whether it’s a private corporate session, a small-group cohort, or a self-paced course.
Internal Influence Essentials
Perfect for individual leaders and communication professionals- 5 Core Modules
- Implementation Quickstart Guide
- Self-Assessment Tools
- 6 Months of Access
Internal Influence Blueprint
Complete system for effective communication- Full 10-Module System
- Comprehensive Workbook & Implementation Guides
- Template Library (25+ templates)
- Lifetime Access & Updates
- Professional Community Access
Internal Communication Mastery
Accelerate Your Influence in 90 Days- Everything in Blueprint
- 90-Day Implementation Roadmap
- Two Expert Q&A Submissions
- Four Masterclasses
Looking for Enterprise Solutions?
Discover our comprehensive enterprise and leadership team packages designed for larger organizations
Testimonials
What leaders and colleagues say about James Brown
A Trusted Expert in Communication, Messaging, and Leadership Clarity
As someone who hated writing ‘corporate communications,’ this system gave me a straightforward approach that feels authentic while being effective. I no longer stare at blank screens trying to figure out how to craft important messages.” –
— D.L, Team Lead, Nonprofit Employment Sector
“I was drowning in ignored emails and misunderstood messages. Within two weeks of implementing these frameworks, I noticed a dramatic improvement in response rates and fewer follow-up questions. This has been transformative for my daily productivity.”
— S.T., Project Manager, Government & Public Affairs
“After 15 years in corporate leadership, I thought I was an effective communicator. The Internal Influence System showed me how much more impact I could have with the right frameworks. My team now comments on how much clearer our priorities are and how much less time we spend in meetings.”
— M.K.,Operations Director, Telecommunications Sector
“James is an intelligent and resourceful professional. While managing social media for multiple brands, we saw significant growth in online engagement. He played a key role in producing newsworthy and meaningful content.”
— E.H., Former Web Developer, Tech & Marketing Industry
“James has a unique ability to bring clarity to complex topics. His expertise in messaging and storytelling helped our team refine how we communicate internally, leading to stronger engagement and alignment.”
— T.L., Senior Communications Manager, Corporate Sector
“James brings a creative approach to communication. He can take complicated content and craft easy-to-understand messaging that resonates. His depth extends across video editing, photography, web content, and more.”
— M.R., Former Program Manager, Digital Media & Communications
“James is an intelligent and resourceful professional. While managing social media for multiple brands, we saw significant growth in online engagement. He played a key role in producing newsworthy and meaningful content.”
— E.H., Former Web Developer, Tech & Marketing Industry
“James has an excellent sense of what is newsworthy and is reliable and resourceful. He created a training manual that was incredibly helpful, especially during high-pressure newsroom shifts. A true team player.”
— M.M., News Producer, Broadcast Media
“James brings a creative approach to communication. He can take complicated content and craft easy-to-understand messaging that resonates. His depth extends across video editing, photography, web content, and more.”
— M.R., Former Program Manager, Digital Media & Communications
“Knowledgeable, creative, and willing—qualities that come to mind when I think of James. He has transformed our organization’s brand, making RochesterWorks! a recognized social media innovator in the nonprofit workforce sector.”
— J.P., Director of Community & Business Services, Workforce Development
“James is a truly impressive individual. He jumped in with both feet and never looked back. He has the patience of Job and never backs down from a challenge. His assistance has been a tremendous asset.”
— V.W., Education & Legal Professional, Public Sector
“James brings a creative approach to communication. He can take complicated content and craft easy-to-understand messaging that resonates. His depth extends across video editing, photography, web content, and more.”
— M.R., Former Program Manager, Digital Media & Communications
FAQs
Frequently Asked Questions
Your Questions Answered
Clarity Starts Here – Everything You Need to Know Before Joining the Intensive.
Q: Is this relevant for my industry?
A: The frameworks in the Internal Influence System have been successfully applied across sectors including technology, healthcare, finance, education, manufacturing, and government. The principles of effective communication transcend industry boundaries, while the implementation guides help you adapt the approaches to your specific context.
Q: How much time will this require?
A: Each module requires approximately 45-60 minutes to complete, with additional time for implementation. Many students report significant improvements after just the first two modules. The courses are designed for busy professionals who need efficient learning experiences that deliver immediate results.
Q: How is this different from other communication courses?
A: The Internal Influence System focuses on practical frameworks rather than abstract principles. Developed from real-world experience in award-winning journalism and organizational leadership, these methods have been tested and refined in environments where communication failures have serious consequences. Each module provides specific templates and processes you can implement immediately.
Q: Will I have access to updates?
A: Absolutely. As communication challenges evolve, so does our system. Blueprint and Mastery students receive lifetime access to all updates and enhancements to their program materials.
Q: What if I can’t make the live session?
A: No worries! You’ll get full replay access and all resources to apply at your own pace.
Q: Who is this for?
A: This is designed for HR leaders, executives, and business owners who need immediate, actionable improvements in internal communication.
Q: What results can I expect?
A: Clients report a 35–50% increase in leadership trust, faster adoption of internal policies, and a dramatic drop in miscommunication-related issues.
Q: What if I’m leading a team? Should they take this too?
Absolutely! We offer team pricing & enterprise packages for companies that want to improve internal communication across departments
Q: How long do I have access to the course?
Lifetime access—watch, rewatch, and apply the lessons anytime.
Q: Can I get my company to pay for this?
Yes! Many HR & L&D teams cover the cost for professional development. We provide an invoice & justification letter upon request.