A 360 view of modern media
Navigate Media’s Structural Transformation
I help media organizations navigate fundamental change by identifying viable strategic positions in the marketplae. In an era where traditional media economics are breaking down, I provide clear-eyed guidance focused on structural positioning rather than tactical adjustments.
Most media organizations are fighting unwinnable battles against structural forces they don’t fully understand. I help leaders recognize “the ground they stand on” and develop strategies aligned with economic reality rather than outdated assumptions.
The Challenge
Today’s media organizations face a structural reality that transcends typical business challenges. The landscape has fundamentally transformed into a U-shaped curve of viability:
- Left side (viable): Focused specialists with passionate audiences
- Middle (vulnerable): Organizations too large for specialization but too small for scale
- Right side (viable): Massive platforms with genuine scale advantages
Most media struggles stem from being caught in this vulnerable middle without a clear path forward.
The Approach
I help media executives understand their position on this U-Curve and develop actionable strategies to move toward viability—whether through deeper specialization, deliberate scale, or clear-eyed restructuring.
Drawing on my unique cross-sector experience in commercial media (USA TODAY), public broadcasting (WXXI), and government communications, I provide strategic clarity amid industry disruption.
The Promise
No jargon. No generic frameworks. No army of junior consultants.
Just clear, practical strategic guidance based on a structural understanding of media’s transformation, delivered personally by a senior advisor with direct industry experience.
